DIGITAL MARKETING CAMPAIGN
Phara Mamá® te acompaña
Creativity, graphic design, content production, web design, social networks, SEO, SEM, blogging, community management, live streaming and speaker management. Activations.
Phara Mama® is a leading brand in Guatemala, in natural products designed to increase breast milk production by activating the mammary glands. The digital marketing campaign "Phara Mamá® te acompaña" aims to educate and support pregnant or breastfeeding women to improve their babies' nutrition through proper breastfeeding and healthy practices and at the same time build value for the brand and the company.
Through a variety of channels, we provide valuable content to establish close and expert communication with our consumers, thus promoting identification and commitment to the brand. Additionally, this campaign attempts to generate a lasting emotional connection with the audience.
Through a variety of channels, we provide valuable content to establish close and expert communication with our consumers, thus promoting identification and commitment to the brand. Additionally, this campaign attempts to generate a lasting emotional connection with the audience.
The Blog is the heart of our content strategy, serving as a central point for the creation of materials that are then distributed on various platforms. From social media posts to live streams, newsletters, activations and more, we use this space as a foundation to reach our audience in an effective and versatile way.
Our social networks and our blog complement each other, generating a constant flow of traffic. On social media, we offer short educational content, advertisements, cross-selling, promote events and create a community of 'Savvy Mummy': innovative mothers in search of the best information for their babies.
Live streams and activations are key tools to promote breastfeeding and provide valuable content to our audience. These activities allow us to strengthen our connection with the brand, build trust and establish close ties with speakers who are both local influencers and health professionals.
Phara Mamá® te acompaña is a versatile campaign, designed not only to strengthen the brand, but also to generate calls to action that translate into increased sales. This rewarding initiative promotes breastfeeding by offering significant shared value to both the audience and the company.
